Process
How we decide what is worth building
Every idea goes through a funnel of gates. Only what proves something with data moves forward. The rest is ended early, on purpose.
The validation funnel
Gate 1 — Traffic signal
Before any product code: we score the idea, research it and test demand with a landing page and ads.
Gate 2 — Activation
A lean MVP shows whether people reach the product’s moment of value.
Gate 3 — Retention
Do people who tried it come back? Without retention there is no business.
Gate 4 — Unit economics
Does the cost to acquire and serve a user fit the revenue they generate?
Gate 5 — Product-market fit
Consistent signs that the product solves a problem the market pays to have solved.
Principles
- No idea becomes product code before the first gate.
- Every decision to advance, pivot or stop is recorded.
- Metrics are defined before launch, not after.